Prepared. For Life.

January 7, 2011

The Centennial Year of Scouting in the U.S. is accomplished and boy what a year it was.  Now onto a new year, and a new face to the youth, Scouters and public of America.  This in from the BSA Cracker Barrel:

The Boy Scouts of America this week unveiled its brand identity pieces for 2011: “Prepared. For Life.”

The trademarked words incorporate the Boy Scout motto, “Be Prepared,” to show non-Scouts what Scouting is all about.

The three simple words convey a clear message: By joining Scouting, boys and girls will be prepared for life and for a lifetime.

I happened across the BSA National Council Strategic Plan (2011-2015)* the other day.  This play on our motto is in line with that plan’s exhortation to be “dynamic & relevant”.  It also harkens back to a story I’ve heard:

“Be prepared for what?” someone once asked Baden-Powell, the founder of Scouting,

“Why, for any old thing.” said Baden-Powell.

I think I like it.  Be Prepared, for life…or any old thing.


* I won’t go into what I think about the pictures of Scouts on an ATV and jet-skis on page 10 of the strategic plan. How far from Leave No Trace can we get with those smoke-belching gas guzzlers?


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